Sunday, June 16, 2024

Ford CFO John Lawler Concerned About Rising Inventory

Ford CFO John Lawler Concerned About Rising InventoryI'd be curious to do a review of the +210,000 F Series inventory to check two things

1. General pricing of built to stock vehicles

2. The options and trim mix of those vehicles.


It just feels like Ford is still in One Ford mentality thinking that the majority of buyers will like x y or z

when so many buyers need to feel customisation, like the vehicle was designed for them.

When people are told it is what it is take it or leave it, a lot will walk…that's how it feels

especially when people are counting how much cash they have and interest being charged.Mon, 17 Jun 2024 03:32:53 +0000

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