Ford CEO Jim Farley Says Company Lost Billions on SedansGood post.
Part of the reason why aspirational vehicles have gone the way of the dinosaur is because so many regular vehicles now have sufficient performance and handling to satisfy most buyers but even then, an aftermarket tune to a turbo vehicle adds a lot more excitement.
Even Ford now admits that building apex vehicles is getting so hard because the power and handling expectation are now just so high. Remember a few short years ago when Dodge refused to put a blown hemi V8 in the Viper because it was seen as beyond the capability of most buyers…..now look where we are with power levels.Mon, 17 Jun 2024 03:24:24 +0000
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