Did Ford make a mistake killing its sedans?Not disputing that but the original plan for Hermosillo required it's full +300K/year capacity.
Ford's original plan was to build Bronco Sport, Maverick SUV, Maverick pickup and Transit Connect.
Under that plan, there was no room for Fusion and MKZ to continue, so Ford let them just fade away
long before Transit Connect and Maverick SUV were cancelled, leaving quite a bit of capacity spare.
Mid sized cars is a tough price sensitive market, going against that grain with a desirable high profit
vehicle is a tall order but not out of the question for an enterprising Ford. I just think that Ford is just
missing an opportunity to use Fusion as another change agent to press more with a C2 HEV/ PHEV.
(this is where I differ a bit to the sedan advocates, a Fusion but maybe closer to Mach E platform?)Sun, 06 Sep 2020 01:33:45 +0000
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