FARLEY SAYS FORD EVS WILL HAVE 'HYBRID PREMIUM' PRICINGMuch like you're "obsession" with the end product being efficient, I focus on efficiency in the engineering/manufacturing process that can have a big impact on costs and margins. There's a reason Farley keeps talking about emulating Tesla in that regard and they're the only ones turning a profit on BEVs. Obviously volume will help too if Ford can figure out a compelling BEV product at a reasonable price and has the battery supply to deliver it. Mach-E and Lightning are pretty damn close and great first efforts, but both compromised from the jump for various reasons. Hopefully we see even better product and more success with the 2nd gen stuff and maybe the larger/more reliable charging network available now will have some impact on sales as well. Will be interesting to see what they come up with.Wed, 06 Mar 2024 20:18:35 +0000
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