'23 Mustang MachE Drops $4K at Upper EndWith Ford's BEV, the constraints have been on the supply side. Demand remains extremely high, far in excess of what Ford has been able to produce thus far. The revamp of CSAP over the past few months to increase Mustang Mach-E production capacity should address the constraints for that model soon.
At first, Ford's price cuts for Mustang Mach-E combined with feature enhancements seem to be incompatible with the supply-demand dynamics for that product. But to the point you made earlier, Ford is doing these things not from "the goodness of their heart", but "market forces". In particular, Ford needs to cultivate and maintain the good reputation it developed for Mustang Mach-E for it to remain competitive over time.
The situation with Mustang Mach-E contrasts with Ford's recent announcement of price increases for S650 Mustang GT and Black Horse Coupe and Convertible, without product enhancements to those models. Looks like Ford is trying to grab as much money as it can on this warmed over and ultimately obsolete product. 2024 Ford Mustangs With V8s Get Price Bump Before Arriving on Dealer Lots (jalopnik.com)Fri, 05 May 2023 20:31:37 +0000
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