Monday, February 6, 2023

Ford and Red Bull Already Developing "Strategically Important" EV Together

Ford and Red Bull Already Developing "Strategically Important" EV TogetherPerhaps stupid, but does it make more sense to try sell vehicles most people can't afford? I agree that the vehicle you describe is "ideal", but it's not a real option at this time if not affordable. "What needs to happen" is a great goal for future vehicles, but presently wishful thinking.

Europe is (or has been) struggling with EV affordability for some time. The best selling cars in Germany (and some other countries) are relatively affordable. Other than Tesla 3, many of the most popular are at lower end of cost. The VW e-Up in Germany is right up there with Tesla 3 in volume according to data I have seen.


https://insideevs.com/news/561773/vw-bringing-back-eup-europe/


And need for affordable BEVs in Europe is not lost on Hyundai either. Granted, US population may be able to afford slightly more expensive vehicles, but auto industry better accept financial limitations of what buyers can afford. Much of the talk out of Ford is essentially that in my opinion.

https://www.greencarreports.com/news/1136554_report-hyundai-is-developing-a-20-000-ev-for-europeMon, 06 Feb 2023 20:53:49 +0000

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