Aussie Ranger XLT V6 Diesel reviewCould not disagree more. First there is a huge price gap between Maverick and F150. Maverick and Ranger allows F150 to maintain higher price points.
Second - Ranger sales haven't seemed to hurt F150 sales.
The issue with bringing Ranger here back in 2011 is that the market was shrinking dramatically and it wasn't at all clear back then how much it would rebound outside of Tacoma. Canyorado helped prove there was a market. The business case was hard for two reasons - no Bronco to share costs and factory space and no readily available factory space. Adding Bronco and killing Focus is what made the business case feasible.
Ford purposely limited current Ranger options because of the old platform and to help with Bronco launch. That shouldn't be an issue with the 2024+ model. I expect more fleet/work options as long as they have capacity at MAP.
A lot of people (me included) don't need a full size pickup but Maverick is too small. My F150 barely fits in the garage.Fri, 05 Aug 2022 16:48:27 +0000
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