Aussie Ranger XLT V6 Diesel reviewIn the US we don't care much, if anything, about "pallet size". Most consumers are more concerned about whether or not a 4'x8' sheet of drywall or plywood will fit flat on the bed floor, even if they never really intend to use it for that purpose. But it would be nice to know you could do that if needed.
And I can almost guarantee we will never see that dropside bed here.
This is the stuff that makes a lot of North American buyers view the T6 Ranger as a red headed stepchild. It was never intended nor designed for this market because Ford doesn't want it to compete with the F-series. Simple as that.
And, unlike the rest of the world, Ford doesn't market the Ranger here as a work truck. They want us to think of it more as a "lifestyle" vehicle which in itself seems a bit odd since you could say the same thing about the Maverick.
That doesn't make the Ranger a bad design for your market. It's just not the best design for our market, especially for those who want to actually use it as a truck. For that we have the F-series.
And if you don't need all the capabilities of an F-150 you can also now choose the Maverick.
See what I mean about the red headed stepchild image?
Just my opinion but I honestly believe Ford would have been better off going with the Bronco pickup for the North American market and just dropping the Ranger altogether. Much better fit. Keep the Ranger for other markets which is what is was designed for anyway.Fri, 05 Aug 2022 15:35:02 +0000
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