Did Ford make a mistake killing its sedans?I'm not parroting anything - I'm looking at the numbers and applying common sense. And you're completely ignoring how many NEW customers Ford will get from Bronco, Bronco Sport, Maverick, Ranger and all the variants. And those customers will spend more and probably be much more loyal than Fusion sedan customers.
Bronco and Bronco Sport have one competitor each and they'll have MSRPs up to two or three times as high as a Focus and a Fusion.
If they killed Focus and Fusion and Fiesta without replacing them I might agree. But you have to look at the trade off because that's what it is. You can't add all those new vehicles including BEVs without cutting something.
They can bring back cars if they have excess capacity and resources down the road. New Focus is already finished and new Fusion active will be ready next year. It's not like they threw them away completely.Sun, 06 Sep 2020 03:39:34 +0000
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