Did Ford make a mistake killing its sedans?CUVs and BEVs are about as safe as you can get from a future market standpoint. Just because you don't have a sedan doesn't mean you don't have a full slate of products. And remember we are getting a new Fusion - it just won't be a sedan body type.
The problem is you had 7 or 8 models with very competitive Korean models and fleet dumping Nissan starting a price war on the low end and former Titanium buyers left for CUVs. Ford was forced to sell Fusion SEs with $4K cash on the hood (at least). Considering the margin on Fusion SEs was probably razor thin to start with it's not hard to see why it was losing money. Even a 4% margin on a $25K vehicle is only $1000. Yes, a full refresh would have helped but not on the low end in the current market where sales of all models continue to shrink.Sun, 06 Sep 2020 03:29:41 +0000
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