Ford's bleak outlook for EuropeEurope might not want what Ford of America does best, but what Ford of Europe does best is hot hatches. Most of Ford's genuine hot hatch efforts have become incredibly iconic throughout much of Europe, they're arguably as much of a part of Ford's DNA as the mustang and trucks are to Ford of N. America. They might not sell half a million units a year, but they still sold in the thousands, often in 5 digits annually just for the st line alone.
That was a part of Ford's brand, what made them so iconic in the first place, and they turned their back on it. There's no reason a hot hatch based on CE1 with tons of shared parts couldn't be profitable, especially if they were selling in the 30s or above. If done right, a product like that would boost Ford's profits, and held their backsliding reputation in the region. When perception of your brand starts to skew negative, going back to what people loved you in the first place isn't the worst strategy you can lean into.
People told Ford they'd struggle in Europe if they threw out their hatchbacks. They threw out their hatchbacks, and now we're hearing how much they're struggling. Now's the time to reverse that decision.Mon, 23 Dec 2024 04:54:50 +0000
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