Explorer EV and Capri Not SellingMy argument against Explorer is that when it was changed to a FWD based Volvo platform, there were no letter writing campaigns or hoards of angry people like when the Mustang was almost replaced like the Probe. Look at the passion Mustang awakens in people. There are strong opinions when customers feel the Mustang isn't being honored like Mustang II or Mach E.
When Explorer changed, it was a collective "meh", and the FWD one sold well. Bronco was absent from Ford's lineup for a long time.
Thunderbirds, Galaxies, Taurus and Fairlanes are instantly recognizable as Fords and are gone. All good cars, but no one really raged at that as much as when Ford almost made the Probe the Mustang.
The most powerful emotional responses are usually to F-150 and Mustang and the others do not have the same degree of fanaticism.Fri, 15 Nov 2024 03:23:40 +0000
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