Explorer EV and Capri Not SellingIcons are vehicles that are instantly recognizable as a Ford and have a long history and are among the best in their class. Everybody knows F150, GT, Mustang and Explorer are Fords. Show 100 people a debadged Maverick and you'd be lucky if half know it's a Ford. It's too new. And Transit is only well known in the fleet world.
Thats totally separate from the desirable vehicles that Farley wants. Some icons fit that role, some may not. But you keep Icons like Mustang even if they're not profitable - because it's an icon of Ford Motor Company with a 60 year history.Thu, 14 Nov 2024 03:24:39 +0000
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