Explorer EV and Capri Not SellingMy 2 cents: Original Maverick car was entry level commodity and hardly iconic if I recall correctly. It was cheaper and roomier than a Mustang, but image not comparable. I suppose Maverick can be associated with Wild West much like a Mustang or Bronco, which may be why Ford recycled for new pickup. Also IIRC, Transit name was already in use in Europe (and maybe Mexico) when Transit van was first offered in US, so using the same name for the van made sense. Excursion was a popular truck/SUV the first full year, but sales declined steadily over the next four years after that before it was cancelled. It has a good following even today because it was so different, but does that make it iconic? I don't really know, but in my opinion "brand" or "name" only goes so far. The vehicle must have substance or value, not just a notable name.Thu, 14 Nov 2024 02:57:25 +0000
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