Ford is done with making boring carsYou're right it can be and you absolutely need a vehicle mix that can bring in more price conscience buyers along with those aspirational vehicles that make huge profit. Affordable vehicles can be attractive and sell in enough volume to make good profits. I believe Ford knows this as a mainstream brand. I just brought up the example of Stallantis because they took the route of short term profits by jacking up prices to astronomical levels while cutting almost every affordable model out of their line. If you've been following any of the news their current situation is turning into a disaster.
I'm friends with a young man who was at a Ram dealership and he transferred to a Chevy dealership owned by the same company. He was literally making no money trying to sell Ram trucks. He said the lot was full of overpriced old stock that nobody wanted. Stallantis expected them to sell overpriced stuff that was sitting on the lot well over a year without incentives. Luckily he's at a Chevy dealer now and can sell product because they have a good selection of vehicles that are attractive to all different types of customers. He's making a lot more money at the Chevy dealership. I think it's safe to assume the dealership that's moving a lot of metal on a daily basis is making more money than the dealer with product just sitting there even if the handful they can move in the month have great ATPs.Wed, 09 Oct 2024 02:29:33 +0000
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