Focus and fiesta may return as affordable evsIt doesn't seem like 3D printing would work, at least in its current form, for super high outputs, like the 250k units a year you mentioned. But could it work if used for things selling in lower volumes? The kinds of products selling in the tens of thousands, not hundreds of thousands on an annual basis?
That's most of Ford's current EV lineup, and enthusiasts offerings like the mustang. The kinds of products that really need to rely on fatter profit margins to stay alive, because sales volume isn't doing the job.
I do apologize for taking this thread off topic a bit by discussing 3D printing methods. It just comes back to the bigger picture, this idea that Ford needs to change how they engineer their products. Their gen 1 EVs weren't profitable because the teams who developed them thought too much like a legacy auto brands relying heavily on conventional product development and manufacturing methods. Now is the time for Ford to rethink everything they're doing, and to explore different ideas that Ford wouldn't have entertained in the past.Thu, 08 Aug 2024 05:20:18 +0000
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