Focus and fiesta may return as affordable evsThe BS may be a better vehicle, but people are a lot more price conscious than they were a few years ago. The pre-2024 Trax, by most accounts, were not good, but the 2024 appears to be a better vehicle.
Chevy has nine SUVS, including EVs, and a car (10) Ford has seven, including the MME. Three of the Chevy SUVs start below the 2025 Escape. The Edge and the Malibu are going away so it will be 9 and 6. Nobody really cares about the Malibu, but the disappearance of the Edge puts another hole in Fords affordability calculation, and the Bronco is not a proper replacement. On the truck side, the Maverick certainly helps the affordability, but it is a truck. I honestly never would have expected Chevy to better positioned than Ford.
I'll continue to beat a dead horse that Ford needs to be finding young/new customers, and that isn't going to happen without more affordable compelling products, and not just in the EV category.Tue, 13 Aug 2024 03:35:59 +0000
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