Toyota Q1 2024 Sales ResultsThis is why IMO, Ford should reconsider jumping back into the sedan market. Their strategy to pivot away from cars and towards utilities was brilliant 5 years ago. Back then, everyone was making sedans, and relatively few brands were making affordable aspirational utilities, so things like the BS and maverick really appealed to buyers, because it was something no-one else was offering.
But now, the compact and midsized crossover segments are oversaturated, and many of Ford's rivals have followed their lead and abandoned sedan buyers. I sense opportunity for ford here if they can do something unique, not maverick or bronco sport levels of opportunity, but opportunity nonetheless.
Imagine if they leveraged their small affordable EV platform to offer some sort of sedan. Not a generic blob, I'm thinking more along the lines of a new escort, with sporty styling that's a throwback to the gen 1 escorts or something with around 200 hp.Sun, 14 Apr 2024 02:52:38 +0000
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