REPORT: Ford Edge Production Continuation Wasn't PossibleAs a consumer and Ford fan, it's a bit disappointing to see how a once powerful global carmaker no longer takes the global market as seriously as it used to.
It's hard to imagine that the Ranger is now the only true global Ford model.
*I don't count the Mustang because it's sold as a niche premium/luxury model in many global markets which explains why over 3/4 of its sales are still coming from the US.
In 2023 Ford sold 4.4 million vehicles worldwide, while Toyota sold 11.2 million vehicles.
A global carmaker like Toyota for example can spread the development cost of a new vehicle or platform over every vehicle it sells around the world.
Developing a non-global vehicle means it relies heavily on domestic sales, it will also probably take longer for it to be profitable. Then throw in the continuous stream of recalls that cost the company like millions or billions?
I like the Mustang, Ranger, and Bronco but I do wish they expanded their portfolio to include smaller models that Ford of Europe used to handle.Tue, 16 Apr 2024 05:10:48 +0000
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