Ford Discusses New Affordable EV PlatformExcept that's not what we're seeing in sales. Those people may not have kids but they want active lifestyles so Bronco Sport and Maverick are filling that role.
Few mid sized family sedan buyers drive fast enough to appreciate the handling benefits so you're left with cheap price and style preference. The first bears little profit and the latter is growing smaller every year.
Can they sell an affordable EV sedan? Of course. Depending on price and what else is in the market at the time it might even be decently profitable. But compare that to an EV Maverick or Bronco sport that might be a bit more expensive or have a bit less range but is far more popular and isn't selling strictly on price. Now if you need volume to make a better business case for the platform then maybe you do all 3.
Let's say Ford comes out with a rather bland but cheap EV sedan at $26K. As soon as somebody else comes out with a $24k sedan those buyers will flip. In the end it's the same market model we see with Ice cars today.Tue, 05 Mar 2024 17:39:07 +0000
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