Ford Discusses New Affordable EV PlatformExactly, this is especially true with younger consumers. It used to be someone owned a sports car or sedan in their 20s and early 30s. Then they got married, and had kids, and had to upgrade to a larger, more spacious vehicle, usually an SUV or van.
But getting married and having kids is rapidly becoming a thing of the past, at least among American youth. Marriage and child birth rates are dropping like a stone, especially amongst younger people. So there's becoming less and less of a need for something with more utility. When you don't need the space of an SUV, and prefer the looks of a sedan or coupe, many people will stick with
sedans or coupes.
Which means that consumers instead of going from sedan to suv are going from sedan to sedan. Ford needs to realize that. Their strategy to focus on utilities made sense 5 years ago. But with changing market preferences, and drastically increasing levels of competition in the two row utility segments killing profits, it's looking more logical to reenter the sedan segment.Tue, 05 Mar 2024 17:14:46 +0000
---------------------------------------------------------------------------
Visit this link to stop these emails: https://zapier.com/manage/zaps/84707006/stop/?check=Ijg0NzA3MDA2Ig:1rhYZS:R12stixHdxBPASMEdE0z_a8hTzo
