Wednesday, March 6, 2024

FARLEY SAYS FORD EVS WILL HAVE ‘HYBRID PREMIUM’ PRICING

FARLEY SAYS FORD EVS WILL HAVE 'HYBRID PREMIUM' PRICINGThe irony in all of this was for all Ford was saying about BEV build costs approaching ICEs,

Back in 2022, there was an article where Ford shared that Mach E cost $25,000 more to build

than a comparable Edge….


Now, I don't know if that added cost is completely attributable to the giant battery or if it's due

to some other drag anchor cost (recovery costs for two lots of project design & development?).


Anyways,

Ford really knows how to mangle its own success but at least Mach E and Lightning are still

selling and buyers really like them, even if sales are less than what Ford was expecting……Thu, 07 Mar 2024 07:13:07 +0000

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