Maverick Fanbase Grows; Sales Double as Ford Expands ProductionExactly, I keep hearing about how the maverick isn't a passion product, how buyers don't care about it. Something tells me the people saying that aren't maverick owners. I adore our '22 maverick hybrid XLT in area 51 for a number of reasons.
It's a great passion product, so often with more affordable offerings, you get the impression that the team who worked on it didn't care about what they were making. That the people working on your Camry's and accords have a "They'll take whatever we give them, who cares, it's cheap" mentality. You don't get that impression with the maverick, you get the impression that the people who worked on it wanted to deliver something really special, because they wanted to own one themselves.
My family are about as far removed from your typical truck buyers as you can get when it comes to most of the demographics, and psychographic. I never thought we would own a truck, but a few years ago, I remember thinking, it would be nice if someone made a truck similar in size to the old rangers, but that was more enticing as a day to day car, more fuel efficient, better driving dynamics, etc. The maverick is literally the exact vehicle I had in mind, it's stellar.
Unless the hybrid system has issues, highly unlikely considering the reputation the 2.5 hybrid system has, I can see us owning this vehicle for decades.Mon, 05 Feb 2024 19:21:28 +0000
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