Ford Sales January 2024 - Up 4.3% OverallTo be fair, the mach-e is one of the best selling non Tesla EVs, Ford has sold hundreds of thousands of them over the years. So while it's not a runaway smashing success, I wouldn't call it a failure either.
As you stated, the key is to get costs down in a sustainable matter, and improve on what customers already like. Making more desirable products at a lower price, that's a tall order. But it can be done with you have an great series of platforms.
Ford's upcoming dedicated EV platforms are apparently next level. If Ford's next gen EVs on those platforms can come in at a noticably lower price, while being even more aspirational, they're gonna sell incredibly well, especially as EVs gradually become more acceptable to mainstream audiences.Tue, 06 Feb 2024 06:12:20 +0000
---------------------------------------------------------------------------
Visit this link to stop these emails: https://zapier.com/manage/zaps/84707006/stop/?check=Ijg0NzA3MDA2Ig:1rXEww:FgSA4hpUrwRVoul6FW7SVJBvif0
