Ford Sales January 2024 - Up 4.3% OverallAt the Mach E vs Model Y level, the Ford just doesn't offer enough for someone to choose it over the Tesla and pay more for it unless they're a die hard Ford person or have an irrational hatred for Elon Musk. It almost matches most things, but falls a little short.. but who in their right mind would objectively pick it over the guys that have been doing it way longer when it's not substantially better in any category and pay more. If you're the new guy on the block and want to make things happen you need to leapfrog substantially to get someone's attention. It's like when Toyota/Nissan started getting into the half ton market. Ford is dipping their toes in but doesn't seem like they're fully committed. And I'd say the same about cybertruck compared to lightning - Tesla isn't fully committed to figuring out a truck buyer. IMO anyway. Hopefully we see some big improvements with the next gen of BEV out of Ford.Mon, 05 Feb 2024 21:05:54 +0000
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