Stellantis/FCA Sales Q4/2023Jeep's sales have really fallen off a cliff the last several years. They sold almost a million in the US a few years back...now down to 642K. I think that was a couple years before Bronco and Bronco Sport were released, and that was back before the Gladiator and Wagoneer were added to the lineup. Either Ford is eating their lunch with the Bronco/BS, or they're becoming so ubiquitous on the road that people are intentionally choosing a different brand to avoid driving the same vehicle as their neighbor/co-worker.
FCA and now Stellantis would have been far better served investing in Dodge and Chrysler instead of dumping money into Fiat and Alfa for the US market. All these years later, they are not even close to approaching the sales of even a zombie brand with essentially one model like Chrysler.Fri, 05 Jan 2024 04:33:38 +0000
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