Ford December/Q4/2023 Sales ResultsScarcity is often an effective form of persuasion for sure.
I have no idea what the hell Ford is doing. It sounds like the new three row EVs are certainly more eye catching than the edge, but are undeniably more polarizing as well. The mach-e is struggling to sell, and it's a genuinely desirable product. I have no idea how two funky circus projects are gonna sell as well as the mach-e does, let alone get anywhere close to the volume the edge has achieved. Maybe if they're stunningly affordable they could do well, but then that just means ford's back to competing on cost again, which they didn't want to be doing moving forward.
I want to be wrong, but it seems like they've botched the development of the three rows. I wouldn't be surprised if Farley is gone in a few years at this rate.Fri, 05 Jan 2024 16:17:01 +0000
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