Ford November 2023 SalesExactly, that's my point. Toyota fans are very loyal, especially when it comes to the Tacoma. I often say the Tacoma and the wrangler are the best examples of someone buying the perception of something over the reality of the product. Both of those products are perceived as being great, in reality, not so much.
The only way to shock people out of blind devotion is by doing something radical to lure them away. It's all about differentiation, not just being different, anyone can be different, but being different in a way that genuinely transforms a product for the better. As it stands, Tacoma fans look at the ranger and say "Not bad, but it's just like the tacoma, I prefer the Tacoma, so I'll stick with it". But if Ford invested more heavily into trims and options you couldn't get with a Tacoma, it would give some Tacoma fans a real reason to consider a ranger. If you play follow the leader, you'll never become the leader.Thu, 07 Dec 2023 16:58:26 +0000
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