Ford November 2023 SalesThe real issue with a ranger hybrid is how to position it. It's never gonna be as cheap and efficient as the maverick, and it's not gonna match the towing capacity or "real" truck capability of the f-150 power boost. I personally think the ranger hybrid should focus on being the all around performance monster, something radical that helps the ranger actual stand out for the first time in years, and gives it a massive advantage over the Tacoma.
As long as the ranger continues to just copy the Tacoma, it'll never really succeed. But a ranger hybrid with very impressive specs would blow everyone away, and give people a real reason to consider buying it over other ford trucks and the competition.
Imagine a ranger hybrid that didn't tap out at 300 or even 400 hp. But was throwing down 500 hp or more with over 600 lb ft of torque. That would really captivate the world of truck buyers by offering something that takes a massive leap forward, rather than playing it safe with 30 or 50 hp power bumps. Take that same powertrain, and throw it in a bronco raptor R to take on the wrangler 392 while you're at it.
That way, you fill out your product range with multiple hybrid truck offerings, while minimizing cannibalization by making each truck unique. The sensible and reliable maverick, the balls to the wall nuts ranger, and the versatile and adaptable f-150 power boost.Thu, 07 Dec 2023 01:35:12 +0000
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