Ford November 2023 SalesThe new Ranger hybrid will ultimately replace the V6 diesel in Row Markets, the prices that Ford is getting for Ranger and Everest in places like Australia make it a night profit vehicle, they're asking similar to F150 4x4 crew cab prices.
In ROW markets, Toyota sells Hilux which is really showing its age against Ranger and I wonder if Toyota can afford to replace it with a global Tacoma, the new hybrid engine is interesting but I suspect it's a no show until Toyota wants to leave Hilux behind…
Remembering that the real reason that Ford is trying to push affordable hybrids is to stay in front of CAFE so it can continue building whatever model range that buyers want. Something like the 2.3 EB hybrid while sounding like it's all for the customer is more about offering a guilt free experience without having to put a coyote V8 in it, you get to have your cake and eat it too.
Yes, done properly, all of them can exist side by side on the showroom.
There's a kind of new era cohesion in that plan…Thu, 07 Dec 2023 11:08:45 +0000
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