Ford November 2023 SalesHigher lithium costs have given manufacturers a hard time over the past couple of years but recently, prices are returning to previous lower levels. Hopefully that has a flow on effect with easing price pressure into 2024.
The hybrid Maverick was a great entry level product that buyers embraced, it worked but Ford now knows that buyers regard fuel efficiency as a basic standard of vehicles, not a premium option. Could this also be contributing to the resistance with BEVs, buyers don't like paying up front for future fuel savings? Whatever, there's a bit of complex psychology going on here, the key is unlocking the answer…Thu, 07 Dec 2023 19:35:34 +0000
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