REPORT: Ford Dealers Do Not Trust the Blue OvalFord Dealers mistrust of the Blue Oval is based on decades of experience and isn't going to change with the long-embedded culture at Ford. The redundant, multiple layers of Ford management continue to create new requirements from Dealers, including substantial investments from dealerships that are either labor and/or capital intensive. All too often, these investments increase dealership operating expenses to meet Ford requirements and objectives but come at the dealerships' expense and not Ford's.
Many of the requirements placed on dealerships are related to the transition to BEV vehicle sales and ownership. One of those requirements is related to the charging infrastructure at dealerships which is a direct dealership expense.
Ford is requiring Dealers to make substantial investments in charging infrastructure and service-related services that may not be recovered for many years. As such, is there any doubt that Ford Dealers question their trust in the Ford Blue Oval?Mon, 06 Nov 2023 18:05:56 +0000
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