Auto Execs Are Coming Clean, EVs Are Just Not Working...See, if this boxy Kia thing is already quite areo efficient, why didn't Ford adopt this styling direction for their BEV three row? It seems like they went for the science project design direction, with little benefit over conventional form factors. That's assuming, of course, that a largish 7 seater isn't gonna be able to get the drag coefficient much lower than 0.28 figure the Kia offers. Just seems like they played themselves.
The thing is, Ford got it, until they didn't. EVs work when your development strategy is keep things fresh, which they haven't with the mach-e and lighting. They'll occasionally show off some new trim level, but they usually come across as half assed. Whereas brands like Kia are crushing it when it comes to their new EV offerings. Ford is making the same mistake they always seem to make, coming out with an excellent series of products, and then letting them go stale, watching sales crater, and wondering what went wrong.Sun, 05 Nov 2023 21:49:19 +0000
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