UAW Demands 46% Pay HikeAn increase of $2,735 for the base model isn't exactly small by any measure of typical Model Year increases. It may be justified by Ford's marketing department based on standard equipment adjustments or other factors but it's still a sizeable increase. Ford and the other "Big 3" OEM's will always price their vehicles at the highest prices that the market will bear, while still being competitive. And as soon as one OEM raises prices, the others soon follow. In today's market and dealing with the transition to BEV vehicles, the OEM's will do whatever they can to maximize profits on the full-size pickups that will help finance that transition.Thu, 05 Oct 2023 17:25:35 +0000
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