It still seems like getting rid of the Fusion was a mistake.Ford knows exactly how much they were making or losing on Fusion and all reports from insiders agreed it was little to no profit. And back of the envelope math makes it easy to confirm. And it's not gross profit - of course they made a gross profit but that's not the tru number. We know Ford back then was in the 4% profit margin ballpark overall and we know F series was way higher than that, but let's assume For was targeting 4% net profit on Fusion. On a $25k vehicle that's only $1000. 8% would only be $2000. If you have to put $3K incentives to match prices with the Koreans and Nissan there goes your profit. And far more SEs were sold on price than Titaniums.
If GM had a Maverick or Bronco Sport competitor they would replace Malibu in an instant. They're only keeping it because they don't have a better product to replace it. They are not making much profit.
Toyota and Honda have global volume including Europe and Asia and have mastered cost cutting on those platforms for decades so it's easier for them to keep them.Thu, 05 Oct 2023 14:15:45 +0000
---------------------------------------------------------------------------
Visit this link to stop these emails: https://zapier.com/manage/zaps/84707006/stop/?check=Ijg0NzA3MDA2Ig:1qoPH2:QQRcMzgM1rJg8Y5xShx_FfrBWDM
