It still seems like getting rid of the Fusion was a mistake.True, and those things are expensive for sure. But since the Chinese mondeo is based on the c2 architecture, and uses powertrains that are already offered in some N. American models, it should be able to meet U.S. emissions requirements with relative ease, and crash testing shouldn't be an issue.
If we look at the only model being manufactured in Flat Rock, the s650, that entire program apparently had a budget of about 300 million for redesigning the car's exterior and interior, making quite a few engineering tweaks, emissions testing, crash testing, and retooling flat rock. So with all of that in mind, it's not a stretch to assume Ford could bring a new fusion here for maybe 150-200 million, if they're essentially taking an existing design, making some small tweaks, certifying it, and tooling up Flat Rock.
Let's assume a budget of 200 million and an average transaction price of $35,000. Ford would only have to sell 5,714 fusions to break even on their initial investment, they'd probably clear that in the first month. Then they'd have something to hedge their bets, if the buying public started to shift back towards sedans, and it would increase their conquest sales, a lot of those sedan of life buyers who traded their fusions in for Altima and accords would just back into Ford's, not all of course, but some.Thu, 05 Oct 2023 18:19:25 +0000
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