Ford pushes back EV target, warns of wider losses due to slower-than-expected adoptionIt seems like they're on the right track. Ford's European head of design said a few months ago that his main goal is to do away with boring designs and to make future Ford products more opinionated and enthusiast driven. Here's hoping they bring some of that energy to future EVs destined for the N. American market as well.
Where Ford truly shines is in affordable aspirational products, something many current EVs don't offer. They're either affordable, or aspirational. If Ford can blend the two when it comes to their EV strategy, they'll be golden.Sun, 06 Aug 2023 22:24:09 +0000
---------------------------------------------------------------------------
Visit this link to stop these emails: https://zapier.com/manage/zaps/84707006/stop/?check=f02c09a2441aa86786da7c662e17383b
