Ford pushes back EV target, warns of wider losses due to slower-than-expected adoptionNo it's much simpler than that. Most of Ford's cars sales in Europe made no money, they were basically vehicles for dealers to sell and service. The main profit earner in Europe is the Ford Transit, everything centres around that doing well, other vehicle sales basically cover their manufacturing and development costs.
What Ford Europe needs to do is reset itself as a brand that sells desirable affordable electric vehicles, that is the future in Europe.
It basically had to throw away all its diesel vehicle plans and then all its PHEV plans as legislation made them untenable.Sat, 05 Aug 2023 23:51:59 +0000
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