S&P Global Mobility Auto Brand Loyalty RankingsFor January to April 2023, Ford has the most loyal customers among mainstream brands and Tesla did best among luxury brands. Ford, Chevy Top Brand Loyalty Rankings, but Toyota Takes a Tumble - The Detroit Bureau
Highlights.
Top 3 Overall.
Tesla, 68.0%, up 1.1% from 2022
Ford, 59.5%, no change from 2022
Chevrolet, 57.1%, up 2.6% from 2022
Mainstream brands with improved customer loyalty in 2023 compared to pre-pandemic.
Mitsubishi
Mazda
Dodge
Hyundai
Buick
GMC
Worst performer.
Toyota, down 5.7% and now in 7th place among mainstream brands. Tesla is decimating Toyota's previously high ranking for customer loyalty according to S&P Global Mobility.Thu, 06 Jul 2023 18:50:10 +0000
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