June '23-Sales ReportI hope Ford will find a way to dramatically increase Ranger production.They have been a great truck and with enough numbers, would stand up to Tacoma.
I've read the comments on BOF over the years, that one of the main reasons Ford shipped the tooling here from OZ was ultimately for the Bronco, and Ranger is just a placeholder; build a few now and then. The all-new 2024 Tacoma could slow Ranger enough that It would become untenable to continue with it. I wonder if that is not the plan anyway - roll over on the runt of the litter and raise the other pup (Bronco). For 2024, Ranger model and option package strategy has gotten more bizarre, and they dropped the SuperCab/6ft box, (Coloranyon did, too) while Tacoma offers that and a crew cab/ 6ft box option on the SR 5. Complicated, A lot of changes and money spent to on a model that's been selling well under 100k/yr for four out of the five years it's been back.
Toyota is planning a Maverick competitor based on their TNGA platform which underpins the Rav4 and Camry. Maverick is poaching a lot of sales from Toyota and others. Dealers have reported a lot of Rav 4 trade-ins for Mavericks, and Toyota won't sit still and watch customers leave the fold.Fri, 07 Jul 2023 14:51:02 +0000
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