'23 Mustang MachE Drops $4K at Upper EndThere are dozens of reports showing that all is not well. Individuals can read as much as possible and then try to separate reality from spin. Also, the fact that Ford has or has had capacity constraints in itself doesn't preclude lower demand versus previous expectations. Both can be true.
The apparent demand problem is not limited to Ford or US. Other markets are affected as well. Expected conversion by 2030 is now much lower than previously estimated according to survey of auto industry executives.
As covered by Reuters, Farley is having to make some very tough choices. And yes, I know it goes with job.
https://www.reuters.com/business/autos-transportation/ford-ceo-says-price-cuts-ev-market-a-worrying-trend-2023-05-03/
Comparison to Ford's price war in 1913 and how it put auto maker at risk is interesting.Fri, 05 May 2023 21:17:00 +0000
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