'23 Mustang MachE Drops $4K at Upper EndThanks for that Reuters article Rick73. "Tough" is an understatement when it comes to the choices Jim Farley has to make as Ford CEO amid the ongoing automotive industry revolution. Sounds like Farley is trying to achieve a balance of achieving competitive pricing and appealing product for consumers along with profitability for the company, and not repeating the mistakes that Henry Ford made in the early 20th century. Learning from the past while staying focused on the future is a hallmark of a good businessman, which of course Farley is.
The Elon Musk quote in the article is noteworthy.
Musk is correct on all counts. While both Mustang Mach-E and F-150 Lightning are new, award-winning products with extremely high demand, Mach-E occupies a segment with many more competitors versus the segment that Lightning is in. Additionally, Mach-E has been marketed for a longer period of time. So Ford's price cuts for Mach-E and price increases for F-150 Lightning both make sense.Sat, 06 May 2023 16:20:16 +0000
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