2024 US Ranger without camo spottedNow, that makes sense, somewhat. I figure you saw the delay to August 7th Job 1? It's marginally understandable, but I'm quite bothered by how USA will barely get a truck they've been seeing in media for elsewhere for 2 years (November 2021 reveal).
It was one thing with 3rd MCA to P375 in 2018-19 finally arriving in USA, which didn't look much different than the first MCA (ROW) in late 2015. But I had expected Ford would reduce this gap for the next generation.
What I see here is, Ford wanted to get enough years in tooling out of the P375N from late 2018 to early 2023, partly I imagine to give space to launch the Bronco at MAP, which was originally targeted for MY2021 in late 2020.
As well as get some ROI to convert MAP and capital investment for revised T6 for P375N.
What has happened now as usual is unforeseen delays creeping in and taking P703N launch targets hostage. So, now they are struggling to keep up with the delay causes, without letting it spiral out of control too much.
If they did not get too comfortable in the first place during planning and try to squeeze money out of an eleventh hour decision in 2015 to bring over the P375(N), more than 7 years after initial launch, by stretching it's lifecycle longer than ROW, there would be more room to deal with these delays.
Like let's say, targeting USDM Ranger P703N to be 6 months behind global Ranger P703 in late 2022 versus nearly 18 months now. It can be done and has been done before between global markets, it's not unheard of.
At this rate, the truck will not be in North American showrooms until early 2024, if another delay happens again. I find that inexcusable, considering when the truck was actually designed.
I already see some public complaints regarding datedness, even though I love the new truck and consider it an improvement.
Ford set out to design this truck back in 2016 and 99% finished that design work in late 2018-early 2019, yet find it more than acceptable to launch that same exact design effort in its domestic market, almost 5 years after pencils down? It's not being done right for USDM at least on that front.
It's bad enough that the Maverick was designed parallel to this 4-5 years ago, yet you get ignoramuses calling this an "ugly oversized Maverick" or other Maverick related criticisms. Almost similar to Bronco Sport (late 2020) vs Bronco Summer 2021 dilemma.
What many of those ignorant trolls don't realize, is that the inspiration was the 1982 Ranger for both the P758 Maverick and P703 Ranger.
To them anyway, it doesn't matter. All they see is a new Ranger-- especially many current generation owners--which looks like a "cheaper, soft" Maverick.
When Ford, due to the pandemic, delayed the P702 F-150 a few months, it at worst elapsed 37 months since styling completion in 2017 and showrooms launch in December 2020. Ford aimed to be lean with that, but ended up standard lead time cycles. For the 2024 Ranger, it's almost 60 months now. That's highly irregular and worse than 1980s lead times.
Ford basically tried to keep the current Ranger running longer than it needs to and now that they need to get to market sooner, they can't help all these delays. Toyota made the same mistake with the Tacoma and some other models, by keeping them on the vine too long.Mon, 06 Mar 2023 02:10:34 +0000
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