Possible Mach-E related model spottedCommodity in this context means the same as everyone else. Corolla is the epitome of a commodity vehicle. It's not differentiated from the other 6 or 7 competitors. As opposed to Bronco, Bronco Sport, Maverick. Model 3 had no competition at all initially and only a couple right now not to mention the Tesla brand appeal. And not all brands can pull off a Bronco or Maverick.
Dont forget the Japanese have more global car sales than Ford and they keep costs down so higher volume and lower costs allows decent profits even on commodity vehicles. Ford wasted too much on new platforms and new engines and more expensive features to compete on price.
A BEV sedan is a chance for a reset and to start on more even ground. But I still think utilities and trucks represent better business opportunities.Tue, 07 Feb 2023 00:04:49 +0000
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