Ford and Red Bull Already Developing "Strategically Important" EV TogetherAmericans can adapt when conditions require it, so who's to say market demand won't change, at least temporarily? After the oil crisis in 70s buyers suddenly embraced tiny cars like Civics and Corollas. Longer-term buyers preferred inefficient SUVs, after gas got cheaper, but it shows change can happen quickly when needed.
You are correct on average costs being high, but lower-cost ICE and hybrid options still exist that are in line with historical trends. As example, I purchased a basic 1994 Ranger XLT for $9,995 when median family income was mid $30s. In 2021 US median family income was $70,784, and a basic Maverick list for about same 1/3 of annual income. Having said that, many Mach-E in my area are in $60s and $70s, making them out of reach for a large percentage of population.
I personally believe replicating Tesla's success with BEVs for the masses is not going to work. Larger BEVs with long driving range will remain too expensive for many years, limiting them to luxury market. Affordability will likely require creating demand for different types of vehicles than what we are comparing to here.
For what it's worth, there are reports VW is planning to build a new smaller BEV in North America below the ID.4 in size. I expect it will rely on smaller battery best suited for city driving, and should have a corresponding lower price. Hopefully we will see more new cars in the 40~50 kWh range than 200 kWh monstrosities like Hummers.Mon, 06 Feb 2023 15:19:18 +0000
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