GM launches commercial EV brand, with FedEx as first customerWith F-150 Lightning and eTransit, Ford did a great job adapting existing ICE powered vehicles and turning them into the best versions of those models ever made despite their shortcomings. But as jasonj80 implied, it's a stopgap.
Long term, the importance of having dedicated BEV platforms relates to profitability. The only way Ford can attain Jim Farley's 10% EBIT goal is to have BEV that are totally different from ICE vehicles in terms of design, engineering, manufacturing, and marketing.
I'm optimistic that a Ford Pro business unit with 100% electric vehicles and associated software and services will compete very well with GM's Brightdrop.Tue, 06 Dec 2022 21:20:21 +0000
---------------------------------------------------------------------------
Visit this link to stop these emails: https://zapier.com/manage/zaps/84707006/stop/?check=f02c09a2441aa86786da7c662e17383b
