Ford Starts Construction of Blue Oval CityThe important thing for Ford is that the company's own mindset has changed for the better. Ford is now committed to an all-electric future. Jim Farley is putting into practice his predecessor Jim Hackett's directive to get away from "straddling the old and new worlds" of the automotive industry. The construction of Blue Oval City on schedule (maybe even ahead of schedule) is a great example of this new mindset in practice.
Main goals for Ford at this point.
Resolve as much as possible the production and supply chain issues that are preventing the company from meeting demand for its BEV products
For Model E division, continue the growth trajectory that has already made Ford the #2 BEV brand in the U.S. market
For Blue division, ruthlessly cut costs and improve operational efficiencies in preparation for eventual phase out and perhaps sale to private equity firms
Move internal company milestones for a 100% ZEV product lineup sooner as new production facilities like BOC commence operation
Support government initiatives designed to increase BEV adoptionThu, 06 Oct 2022 14:36:17 +0000
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