2023 Lincoln Corsair To Drop Optional 2.3L I-4 EcoBoost EngineLooking at Ford market share in the US over the past 20 years would prove different on sales.
While Ford has sold about 20K more Explorer's a portion of those number of those are PI units.
It sums up Ford's good enough attitude for the US market - we have sales and if we lose a thousand customers that's okay its more profitable this way. The problem is a thousand becomes ten thousand which becomes a hundred thousand which becomes a million. Ford still thinks GM is there only competition in the market and looks to benchmark them exclusively for almost every market where they might slightly benchmark Ram for Pickups and Wrangler with the Bronco.
If I was in the market today with the equipment deletions and price increases I wouldn't have replaced my F-150 with another one. Ford is very shortsighted in their decision process.
To go back to the topic here, the Corsair was a great vehicle when it was launched a few years ago and has been gaining sales, but deleting the options that made it stand out and new competition in the market will customers continue to buy it? Lincoln will be waiting for the electric version in a few years it will be great but by then Audi/Mercedes/Genesis and Cadillac will be out with great product. The PIH is behind Lexus and Volvo in Range and price, so unless a significant upgrade happens in powertrain it will be behind. What is Lincoln going to offer that they don't already have?Tue, 06 Sep 2022 00:51:23 +0000
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