Ford Sales - June 2022Nothing to do with Fusion volume dropping. Fusions had to compete on price with 8 other nearly identical commodity vehicles which ended up with $4K incentives. Compared to Bronco Sport and Maverick that people want and have very little direct competition which means little to no incentives even pre Covid.
When your net margin on a vehicle is less than $2k a big incentive kills the profit.Wed, 06 Jul 2022 15:00:27 +0000
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