New light & medium duty newsNasser stunk, but he was right about Ford heavy truck. It was a big money loser for the company. (And from what I hear from some close friends still at Ford it still loses money today.) Back when it was Blue Diamond I was working in the truck group (on F-150) and my boss got moved to Chicago to unwind Blue Diamond. For about 6 months he was the only Ford employee left in Chicago.....talk about awkward! I left Ford shortly after that to work at a Ford/Sterling (and now a Freightliner/Western Star) Truck dealership.
All was not lost on the Sterling purchase as Freightliner did inherit a bunch of good vocational dealers which they needed, some of which have grown into huge dealer groups. (Peach State Freightliner in the Southeast is one example.)
Sterling needed a new cab in 2009 to meet the new emissions/upcoming OBD/GHG mandates. (Plus the Sterlings were famous for the weak dashes that cracked dead center which was expensive to repair.) The Canadian plant was a problem, too, not to mention they needed $500M for a new cab. So they said screw it we'll just give the M2 a new hood and BOOM, we have a 114SD which can replace the Sterling.Sat, 05 Jun 2021 02:09:48 +0000
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